Extreme trust book read 8 reviews from the worlds largest community for readers start by marking extreme trust honesty as a competitive advantage as want to read as a marketing director in retail we have come to learn that honesty and integrity are the only priorities when it comes to interacting with our consumers this . If the future of commerce forecast by don peppers and martha rogers in their new book extreme trust honesty as a competitive advantage turns out to be even partly true but then it already is partly true. Extreme trust is another important contribution to the betterment of management thinking from the team of peppers and rogers who argue that businesses must deliberately act to protect the interests of customers proactively before they have a chance to spread negative buzz extreme trust honesty as a competitive advantage by don peppers . Extreme trust talks about how trust is increas ingly critical in business and how trustworthiness or its absence has become increasingly visible it discusses what trustworthy behavior means in business and how to change corporate culture to make it more genuinely trustable extreme trust honesty as a competitive advantage 45 out . Get this from a library extreme trust honesty as a competitive advantage don peppers martha rogers shares strategies for maintaining business competitiveness in an increasingly transparent world revealing the importance of professional honesty solution driven practices and integrity based
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